Hi, I'm Fei.

I've been creating for as long as I can remember.

As a child, I was always drawing, building, experimenting, and imagining new possibilities. Sketchbooks were never far from me, but my curiosity extended beyond art—I was equally fascinated by how things worked, how they were made, and how ideas could be transformed into something real.

After graduating from the University of the Arts London (UAL), I continued exploring the intersection of creativity, technology, and innovation. My work is not limited to aesthetics alone. While design is at the heart of everything I create, I am equally passionate about electronics, product development, emerging technologies, and artificial intelligence.

For me, the most exciting creations happen where different disciplines meet. A beautiful idea becomes even more meaningful when it is supported by thoughtful engineering, smart functionality, and innovative technology.

Every product in this shop begins with an idea, a sketch, or a problem worth solving. From the earliest concept to the final product, every detail is personally designed, refined, and developed by me. Whether I'm illustrating a journal, designing a physical product, experimenting with electronics, or exploring new possibilities through AI, my goal remains the same: to create things that are original, useful, and inspiring.

I believe creativity should never stand still. That's why I am constantly learning, experimenting, and pushing beyond traditional boundaries—combining art, technology, and imagination to create products that feel fresh, unexpected, and meaningful.

This shop is more than a collection of products. It's a reflection of my ongoing journey as a designer, maker, and creator.

Thank you for being part of that journey.